The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There aren't any police reports filed and corporations do not even bring it up on their websites. Individuals do not talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to determine when it is happening! Unfortunately, this crime is the same one with this increasing most likely to kill a small business. It isn't stealing by employees, burglaries, trivial lawsuits, or industrial espionage.
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Professionals will minimize how many of repeat applications the particular same spot. Those not so skilled can be over and also the same area thus prolonging discomfort or distress.
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Tip: Be sure to limit your customer's decision making to either "Yes. I'll buy." or "No. I cannot buy". Don't risk losing them by including "which one" preferences.
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